Jiggernaut golf lessons
Not quite yet a juggernaut of the golf community, Jackson McAdams’ passion for golf will surely catapult him there soon. A jigger is a soft wood used to get out of the rough & ‘naut-’ is a derivative of sailor. A master of the rough, Jackson’s personal approach to teaching you the foundational mechanics of golf will help you become a ‘Jiggernaut’ of the sport. A complete brand identity & tone is needed to help this budding business.
The BRIEF
Jiggernaut needed playful branding that grabs your attention & differentiates itself in its respective marketplace. First step was coming up with the name ‘Jiggernaut’ & below is the rest of the deliverables.
Naming
Brand Identity
Mascot Design
Color Palette
Business Cards & Punch Cards
Apparel
the mascot
Who doesn’t love a little animated golf ball?! ‘Chippie’ is a part of the Jiggernaut branding; something that separates itself from the stuffy, old idea of golf, & in keeping with the industry disruptors is incredibly modern & sleek. The mascot can be used with the logo, featured on apparel, or by itself on signage when applicable.
