groovy lab

Groovy Lab in a Box is a subscription box of STEM based learning activities for children from 4-14, with a primary focus on students in grades 3-5. Groovy Lab in a Box has expressed interest in appearing in a trade show to demonstrate their subscription boxes. Toy Fair NY is the “can’t miss toy event of the year” for the $27 billion toy market, a perfect fit for Groovy Lab in a Box.

Below are original, custom builds for Groovy Lab in a Box’s trade show booth, as well as custom promotional materials & limited edition merchandise for their Toy Fair appearance.

the brief

 

Create an educational & informative demonstration exhibit at the Toy Fair New York trade show for Groovy Lab in a Box, a subscription box of STEM based learning activities for children from 4-14. This exhibit must be able to have direct on site sales as well as promotional merchandise giveaways.

  • Trade show booth exhibit build

  • Demonstration & exhibition concepting

  • Merchandise

  • Giveaways

  • Social media

EXHIBITION BUILD

EXHIBIT STAFF ATTIRe

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merchandise

  • T-shirts

  • Enamel pins

  • Shopping bags

  • Limited edition packaging for subscription boxes

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promotional materials

  • Buttons

  • Flyers

  • Vouchers

  • Playlist Cards

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SOCIAL MEDIA GRAPHICS

 
 

“I love the ‘space cadet’ pin & will be wearing it. You clearly went well above & beyond just the graphic design of the space & really addressed the themes & marketing aspects head on.”

  • Eric Holland, CEO of Groovy Lab in a Box