bay view bark
Bay View Bark is a specialized doggy day care, focusing on the very best for your furry friend. Their addition of training sessions to every single day care visit make them the premier choice for dog care services in Milwaukee, & needed a rebrand to visually match their identity.
the brief
Bay View Bark is the premiere doggy day care & boarding service in all of Milwaukee. Their focus on ‘smart doggy day care,’ a very specialized & personalized approach to doggy day care is not reflected in their current look & feel. The current identity is a forgettable type based logo with a silhouette of a dog - a far cry from the premiere dog specialists in all of Milwaukee. BVB is asking for a complete identity makeover.
Logo
Color Palette
Brand Style Guide
Print Materials
Signage
Research & concepting
brand identity
THe LOGO
Keeping the light blue color & name of the company Bay View Bark possessed before the rebrand allows for some recognition as they change over into this radically rad new identity.
The illustration style is akin to street art, something that resonates with the terminally hip neighborhood namesake, Bay View. The bulldog is a tough dog, representing the strength of the company & its bond to your animal. The dog head logo is enclosed in a circle & surrounded by its name, as well as new tagline that serves as inspiration for the identity.
‘Top dog’ is a common saying that conveys talent & superiority, something that Bay View Bark certainly is. Their methods of day care & training are all about creating the best experience for your best friend. Adding their first year in business to the logo adds to its legacy, letting everyone know of their professionalism & experience.
promotional materials
